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Frequently Asked Questions

Everything you need to know about Deqa platform

General Questions

Deqa is an AI-powered operating layer that uses computer vision, facial recognition, and sentiment analysis to help facilities manage their teams, understand customer behavior, and optimize advertising operations in real-time.

Deqa offers three main products:

  • Deqa Performance: Workforce management with facial recognition attendance and productivity tracking
  • Deqa Experience: Customer behavior analytics with heatmaps and sentiment analysis
  • Deqa Ads: Smart digital screens with audience-based content and viewership measurement

Most implementations are completed within 1-2 weeks. For Deqa Performance, you can start tracking attendance within 24 hours after downloading the mobile app. The exact timeline depends on the number of locations and the product chosen.

Deqa Performance

Employees register their face once through the mobile app. When they arrive at work, they simply open the app and their attendance is recorded instantly using facial recognition. The system detects fraud attempts like photos or masks.

Yes! Deqa Performance comes with a ready-to-use mobile app available for both iOS and Android. Employees can use the app for attendance check-in with facial recognition, task management, and viewing their performance metrics on the go.

The system links attendance hours to completed tasks. You can assign tasks to employees and track completion rates, allowing you to measure actual productivity rather than just time spent at work.

Deqa Experience

Heatmaps show you where customers spend the most time in your facility. This data helps you optimize product placement, improve store layout, and identify underutilized areas. Red zones indicate high traffic, while blue zones show less visited areas.

Our AI analyzes facial expressions to detect emotions like happiness, frustration, or dissatisfaction. This helps you identify problem areas in real-time and address customer concerns before they leave negative feedback.

Yes, Deqa Experience can integrate with most modern POS systems to link visitor data with actual sales, allowing you to measure conversion rates and customer journey from entry to purchase.

Deqa Ads

Cameras detect the age group and gender of people in front of the screen and instantly display the most relevant ad. For example, showing sports products to young males or beauty products to females.

You get detailed analytics including: number of viewers, viewing duration, audience demographics (age/gender), peak viewing times, and attention scores. This allows you to prove ROI to advertisers with real data.

Absolutely! You can display your own promotions, sell ad space to partners, or use a mix of both. The system allows you to schedule campaigns, set display rules, and track performance for each campaign.

Pricing & Support

Yes! We offer a 14-day free trial for all products so you can test the platform before committing. No credit card required to start your trial.

We provide 24/7 technical support via WhatsApp, email, and phone. All plans include onboarding training, regular check-ins, and access to our knowledge base and video tutorials.

Yes, you can change your plan at any time. Upgrades take effect immediately, and downgrades will take effect at the start of your next billing cycle. We will prorate any charges accordingly.

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DeqaAI DeqaAI

One AI system to verify attendance instantly, understand customer behavior, and prove ad ROI.

Riyadh, Saudi Arabia

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