Answers before you ask.
The questions customers ask us most, from cameras and privacy to pilots and prices.
About Deqa
What is Deqa AI?
Deqa AI is a Saudi computer-vision company based in Riyadh. It turns the video from cameras a business already has into answers and actions: who is on site, how customers move, what a screen audience looks like, and whether a procedure was followed. It combines vision models, VLM reasoning, an AI Agent Harness and the customer’s own procedures (SOPs), and can run on the Deqa Box edge device, on-premise, in the cloud or hybrid.
What products does Deqa offer?
Three products on one platform: Deqa Performance (workforce attendance with face verification, field teams and productivity), Deqa Experience (heatmaps, customer journeys, dwell time and sentiment in stores, restaurants and hotels) and Deqa Ads (digital screens that measure their real audience and adapt content). Deqa Box is the edge device that runs the AI next to the cameras.
Do I need to buy new cameras?
Usually not. Deqa connects to the CCTV and IP cameras you already have, and to your existing HR and point-of-sale systems. A pilot starts with a few representative cameras.
Where does the video and data stay?
You choose the deployment: at the edge on a Deqa Box next to the cameras, on-premise inside your network, in the cloud, or hybrid. Deqa is built for Saudi PDPL requirements; facial photos are not stored, only a secure biometric template for attendance.
How does a pilot work?
Week 0: agree the operating question, baseline and site survey. Weeks 1–2: integration and calibration. Weeks 3–5: live measurement. Then you decide to expand, adapt or stop.
How much does Deqa cost?
Plans start at 499 SAR per month for Deqa Performance (up to 25 employees), 799 SAR for Deqa Experience (one site) and 599 SAR for Deqa Ads (up to 5 screens). Annual billing gives two months free, prices exclude VAT, and enterprise plans are priced per project.
Does Deqa work in Arabic?
Yes. The platform, dashboards, reports and support are available in Arabic and English, and the product is designed for Saudi and GCC operations.
Products
How long does it take to set up Deqa?
Most implementations are completed within 1-2 weeks. For Deqa Performance, you can start tracking attendance within 24 hours after downloading the mobile app. The exact timeline depends on the number of locations and the product chosen.
How does facial recognition attendance work?
Employees register their face once through the mobile app. When they arrive at work, they simply open the app and their attendance is recorded instantly using facial recognition. The system detects fraud attempts like photos or masks.
Is there a mobile app for Deqa Performance?
Yes! Deqa Performance comes with a ready-to-use mobile app available for both iOS and Android. Employees can use the app for attendance check-in with facial recognition, task management, and viewing their performance metrics on the go.
How does productivity tracking work?
The system links attendance hours to completed tasks. You can assign tasks to employees and track completion rates, allowing you to measure actual productivity rather than just time spent at work.
What are heatmaps and how do they help my business?
Heatmaps show you where customers spend the most time in your facility. This data helps you optimize product placement, improve store layout, and identify underutilized areas. Red zones indicate high traffic, while blue zones show less visited areas.
How does sentiment analysis work?
Our AI analyzes facial expressions to detect emotions like happiness, frustration, or dissatisfaction. This helps you identify problem areas in real-time and address customer concerns before they leave negative feedback.
Does Deqa Experience work with my POS system?
Yes, Deqa Experience can integrate with most modern POS systems to link visitor data with actual sales, allowing you to measure conversion rates and customer journey from entry to purchase.
How do smart screens change content automatically?
Cameras detect the age group and gender of people in front of the screen and instantly display the most relevant ad. For example, showing sports products to young males or beauty products to females.
Can I use Deqa Ads for my own promotions?
Absolutely! You can display your own promotions, sell ad space to partners, or use a mix of both. The system allows you to schedule campaigns, set display rules, and track performance for each campaign.
Pricing and support
Do you offer a free trial?
Yes! We offer a 14-day free trial for all products so you can test the platform before committing. No credit card required to start your trial.
What kind of support do you provide?
We provide 24/7 technical support via WhatsApp, email, and phone. All plans include onboarding training, regular check-ins, and access to our knowledge base and video tutorials.
Can I upgrade or downgrade my plan?
Yes, you can change your plan at any time. Upgrades take effect immediately, and downgrades will take effect at the start of your next billing cycle. We will prorate any charges accordingly.